Believe it or not, many web marketers do not generate all their own content on their websites. Fact is that a lot of people actually use private label rights (PLR) articles and other materials (graphics, sales copy, templates, etc.) to help them get the content they need for their websites.
However, note one important item here:
Search engines do have a problem with duplicate content. And if you have duplicate content you may be penalized by various search engines like Google.
So if you are wondering how webmasters use the duplicate content on their sites and avoid getting penalized for duplicate content by the search engines, read on….
There are some popular tactics used by webmasters to help with search engines. For example, if you have PLR content that you have purchased, you can change it as needed. You do not have to do a great deal of changing to the articles to make the unique for your website. But you will want to be sure that you change the way the content looks and reads, and you will also want to make the content better as well.
The following are some ways that you can enhance and revise PLR content for use on your website and for your other promotional needs, like for use with auto responders.
Tip 1 – Trim it Down
You will want to trim down the article and get rid of any fluff. Try to summarize what the article is saying and get to the real point of the article.
Tip 2 – Use of Synonyms
Using synonyms, words that have a similar meaning, can help you make the content unique as well. You may want to use a thesaurus or dictionary, or a synonym finding within your word processor. Try to find the closest meaning possible so you do not change the entire meaning of the article.
Tip 3 – Change the Tone
Remember that PLR articles are written in the voice of someone else. Try changing the article to match your personality. A great place to start is with the title. You want to be sure that the title grabs the readers. Also change the body of the article and interject layman’s terms and some humor to make it reflect your personality.
Tip 4 – Rewrite
Taking a look at the PLR articles can help you get a basis for your articles. Then you can rewrite the articles adding some of your own knowledge and experience as well.
Tip 5 – Use Software
There is also software available that can help you to change the articles and edit the graphics. This makes it very easy for you to get fresh content.
Tip 6 – Change the Order
Changing around the order of the content can help it be more unique as well.
Tip 7 – Change the Intro and the Conclusion
Just changing the introduction and conclusion can be a great help. Remember that a great introduction can get the attention of your readers. Having a good conclusion is important as well, especially if you want to call your readers to action.
Using these seven tips can help you take PLR content and make it your own. They will help you come up with the best search-engine-friendly and people-friendly site content possible.